PepsiCo India extends partnership with CSC's Grameen eStore platform in three more states

Food and beverage major PepsiCo on Tuesday announced extension of its partnership with the government-supported CSC's Grameen eStore platform in three more states -Andhra Pradesh, Madhya Pradesh, and Jharkhand - and list its products on it.

This will further enable the last-mile delivery of its snacking brands - Lay's, Kurkure, and Uncle Chipps - in rural India and encourage entrepreneurship, said a joint statement from PepsiCo and Common Service Centres (CSC).

Besides, PepsiCo would also strengthen the availability of its snacking products in the rural area of Uttar Pradesh, a state where it had successfully piloted the project, by listing in more districts, it added.

"After a successful pilot project in Uttar Pradesh, PepsiCo India's snacking brands will be listed on the CSC Grameen eStore across the hinterlands of Andhra Pradesh, Madhya Pradesh and Jharkhand, and will continue to be listed in more districts of Uttar Pradesh. The products will be made available through 20,000 village level entrepreneurs (VLEs) and 489 distributor village level entrepreneurs (DVLEs)," the statement said.

CSC Grameen eStore is a hyper-local e-commerce platform by CSC (under the Ministry of Electronics and Information Technology) to promote digital ordering and delivery in rural areas.

PepsiCo India Senior Director and Head of Sales Aditya Sinha said, "We started our partnership with CSC Uttar Pradesh that has shown positive results and are delighted to take this partnership forward to three more states besides further expanding it in Uttar Pradesh."